Trends Spotting Guide: Use data to find insights and predict trends

This guide will teach you the 8 tools and methodologies I use to find insights and predict trends

These days, data is plentiful. We have access to millions of customer-generated data points. What makes a difference is using the right tools and knowing how to use them to your advantage.

Marketers, executives, and entrepreneurs create value by making educated guesses about market trends. Get it right and you'll create immense value out of thin air - sort of like a medieval alchemist transmuting lead into gold.

“DATA MAKES YOUR BRIEFCASE HEAVY BUT INSIGHT MAKES YOU RICH”

Niall FitzGerald ex-CEO of Unilever